Anthropologists did not work for business until recently. They even did not study it. Today participation of anthropologists in business processes has become a trend. What can an anthropologist do for business?
✦ Doing complete ethnographic research
✦ Understanding how your business works in terms of social mechanisms
✦ Localising your problem within the general context of the activity of your enterprise
✦ Approaching it holistically
✦ Strengthening your working community culture while knowing the rules of how cultures function
✦ Developing a strategy considering political, economic, social and cultural trends
