New in anthropology for business 

Anthropologists did not work for business until recently. They even did not study it. Today participation of anthropologists in business processes has become a trend. What can an anthropologist do for business?

✦ Doing complete ethnographic research
✦ Understanding how your business works in terms of social mechanisms
✦ Localising your problem within the general context of the activity of your enterprise

✦ Approaching it holistically
Strengthening your working community culture while knowing the rules of how cultures function
✦ Developing a strategy considering political, economic, social and cultural trends

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